Builder first. Then teacher.
A Singapore tech entrepreneur with 25 years in software, ecommerce, search and digital marketing. The examples come from real deployments and real numbers, not from theory.
AeroChat
An AI-first customer service platform for ecommerce, founded in 2024. For one bakery merchant it handles 87 to 94% of conversations with no person, through festive peaks, and within three weeks of launch Google’s AI Overview was citing it alongside Tidio and Intercom.
aerochat.ai →Stridec
The search and digital marketing agency I founded, now focused on getting brands found and recommended by ChatGPT, Gemini, Perplexity and Google’s AI. The method is in The AI Search Playbook.
The Playbook →Training & courses
ACLP-certified and a Registered Adult Educator. I train for SkillsFuture-funded programmes, design workplace AI courses, and speak on AI in business.
Speaking & training →Why this site exists
Most of my work sits inside AeroChat or Stridec. Some of it doesn’t: the training, the course design, the talks, the one-off consulting, and the thinking that cuts across AI, automation, software and search. This is where that lives.
Read the writing, see the courses I’ve designed, or get in touch.
Work delivered for
- Decathlon Singapore
- Changi Airport Group
- Eurokars Group
- Cegos APAC
- Denyo APAC
- SECOM Singapore
- Shopify Partner and Mailchimp Expert Partner